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Relationship Selling

What is often said…

“I need a way for my sales staff to better relate to our accounts.  They seem to think that knowing features and benefits is all there is to know about being a sales professional.”


One of the most difficult tasks a sales professional has today is the need to effectively manage accounts.  That often means doing much more than selling products and services.  This comprehensive program helps participants foster better relationships with virtually every account they maintain.  Significant emphasis is placed on understanding behavior, dealing with difficult customers, handling conflict, improving negotiation strategies, communications and “getting inside the buyers head.”  Let’s face it, establishing and maintaining a solid relationship with accounts is one of the most critical aspects of successful selling.  If the personal relationship is good, sales success is generally not far behind.  This is the perfect program to better understand the psychological side of selling.  It will change the way your staff sells.


  • Conflict Resolution
  • Negotiation Strategies
  • Communication Barriers
  • Analyzing Behavior
  • Customer Relations
  • Understanding Buying Decisions
  • Buying Signals
  • Buying Objections

Length of Program One Day

For more information about our programs and customized services, please feel free to reach out to us directly by email at info@performax.com or by calling 732.996.5661.  

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